I’d make this page welcoming to several different groups:
Homebuilders: Help us bring House One to life.
Manufacturers and suppliers: Showcase innovative products and practical solutions.
Interior designers and trades: Contribute expertise, creativity and craftsmanship.
Artists: Create original artwork for the home.
Pet professionals: Help us understand what works for animals and their owners.
Everyday pet lovers: Share ideas, experiences and features they’d love to see.
The page could explain what we’re trying to accomplish, why participation matters and how interested people can contact us.
One thing I’d emphasize: We aren’t simply looking for sponsors. We’re looking for people who want to help create something interesting.
That makes the invitation much more appealing.
And here’s where I think the website starts coming together. We’ll have the vision, the practical plan and an invitation to participate.
Then we can concentrate on making the main Imagine a Home landing page visually compelling, with short introductions linking to all three.
For now, I’d create a page titled Get Involved and leave the detailed writing until we’ve talked through what participation should actually look like.