Well. . .In our case it has! Professors’ House is embarking on building a completely furnished pet friendly home from the ground up—interior to exterior—landscape and all. We are designing this pet friendly home for the modern family, addressing the needs of dad, mom, kids, grandparents and pet-children, alike. Space, style, fixtures, furnishings and finishes that stand up to today’s modern families’ needs, expectations and wants.
In today’s consumer-driven world, it’s hard to stand out, to be different, to do something that hasn’t been done before.
How can your marketing efforts promote your brand in a way that makes it memorable? How do you source the “right” associations to help your brand become something that people want to be a part of and share with their family and friends? The answer is quite simple; it’s by adding pets within your marketing campaigns.
Why is this?
Since pets are a commonality many families can relate to, using them in advertising materials helps to engender a positive reaction to the featured product. Suddenly, this abstract company selling abstract items becomes more personable. That one ad featuring a fluffy kitten or an adorable dog helps build brand recognition and even consumer loyalty.
A quick glimpse through the latest advertisements available today will reveal great diversity in companies using pets to help make their product something that people will remember. From insurance to furniture, clothing, food, banking, pet products, and even to vehicle manufacturers, you will find every type of animal from dogs and cats to lizards and fish sitting next to people, helping to promote a product. Often these ads are set in a family home where Mom, Dad, the kids, and the family dog set the stage for their next great adventure with the implied message that said good time will be greatly enhanced by the use of the specifically targeted product. The truth is many companies already know that to animal lovers, pets are family, and by including pets in their marketing efforts, they reach a broader consumer base.
Pets, Home, Products & Services – A Natural Combination:
The mission of the Pet Friendly House is to create an actual physical house; a home with all of the benefits and features for every member of the family. Our vision doesn’t stop with the people that will make this dwelling their home. We believe the key to comfortable and luxurious living lies in outfitting a home with all of the amenities that make life comfortable for every member of the family; whether they are of the two-legged or four-legged sort. Since our plan is to cover every aspect of designing, constructing, and decorating a home, we will have the opportunity to bring valuable advertising attention to everything from flooring and paint to furniture, pet products, art, fencing, and much more.
A project that is fun, media friendly, and unique, a pet friendly house constructed on this scale has never been attempted before. Some designers have built homes which contain pet friendly features, but to date, no one has ever undertaken the goal of building the ideal pet friendly home from the ground up. Best of all, we will document every step of the decision making process and build with a wealth of online content, allowing for premium advertising opportunities and a hub for likeminded individuals seeking the best amenities for pet friendly living. With 60 percent of all home owners sharing their dwellings with pets, the content is sure to draw a lot of traffic which translates into thousands of eyes looking at your product.
The Pet Friendly House offers you a place to showcase your products in the space they were designed to occupy: the home. After all, most of the goods that you produce or sell will end up in homes filled with families, many of whom own pets. This simple product placement strategy allows consumers to visualize your product in THEIR home by seeing it at work in the Pet Friendly House. This savvy technique then leads to understanding how your product could improve family living, leading to increased sales and word of mouth traffic for your products.
Promoting Pet Products
We will fill the Pet Friendly House with the “must haves” that top the list of every pet owner. Featured in our Calgary build will be the world’s first “Dog Room” whose primary purpose is to provide the ultimate in canine comfort and luxury. Dog food, treats, brushes, toys, and clothing are but a few of the items that will be included in the “Dog Room.” To ensure maximum exposure for this unique concept, the images of our completed room will be shared on a global scale. Videos of the construction process will be featured on our site, allowing pet loving families to gain access to our recommended products and services.
But the Pet Friendly House takes a holistic approach to the needs of pet loving families. With this in mind, we will also feature artwork, cat litter, and pet-related furniture. To round out all of needs of a pet loving family, we will also provide recommendations and opportunities for product exclusivity in the areas of pet food, pet insurance, pet retailers, and even cat litter.
Promoting Household and other Products
The mission of our project is to provide a pet friendly home. To complete our build, we will need to partner with companies who create products to furnish a home such as flooring, beds, and furniture. But homes require more than the items that go in them, making the Pet Friendly House the ideal spot to advertise products that help keep the home clean, tidy, and safe. This means advertising spots will be reserved for such items as vacuums, cleaning solutions, furnace filters, and durable flooring options. Many companies talk about the durability of their products; here is a real time opportunity to show the public the proof of your claims.
An Opportunity to Market Globally
This project is well-suited to those desiring an added competitive edge from their digital marketing efforts. Though the first Pet Friendly House will be in built in Canada, it will have global appeal, attracting people from around the planet. As we expand, “pet-friendly” homes will be created in the USA and other countries with each build promoting the unique design of homes in that particular location. We will also create homes available at various price points to accommodate everything from starter homes for first time home owners to middle income families and finally a luxury home so spectacular it will dazzle even the likes of Oprah. A “renovation” plan is already in place as well as condo developments which focus on implementing pet-friendly items into small spaces. The advertising possibilities are endless.
We believe there is NO SENSE building a single Pet Friendly House worth millions of dollars that contains products that no one can afford. This is why we have a multi pronged approach to planning. We at the Pet Friendly House understand that pet lovers come with various different income levels and are located all around the world. We plan to reach them by building relatable, well designed homes that are backed up by a wealth of helpful information. Each of our builds will come with unique features, and our focus will be on providing designs that will generate great interest, thus ensuring a regular following.
Something New Every Day – An Ever-Expanding Opportunity
The Pet Friendly House offers comprehensive marketing benefits for your company. Choosing to join the project ensures global interest for your product, focused attention on quality content, and a wide demographic for your potential consumer base.
But perhaps the project’s greatest selling feature is that your investment buys you advertising that continues to generate interest and revenue year round. The building process will create excitement and maintain consumer focus as the home goes up, and giveaways from featured advertisers will keep visitors coming back to learn more…and buy more.
Our design team will let the public contribute to final color choices and design schemes, placing emphasis on interactive home building. Upon completion of the home, the media will be welcomed to share this unique creation with the world. Finally, pet lovers will get their chance to see the finished home for themselves.
To increase interest and further drive traffic, giveaways will be available to the public. Following the one-month public viewing, the Pet Friendly House will be closed for special events and demonstrations. We will focus on decorating to reflect each season and will refresh our content with new articles and videos detailing each journey. New products will be featured as they become available, allowing for continual promotion of each company that is a part of the project and all of their new goods and services.
A comprehensive project, The Pet Friendly House will also focus on providing practical articles dealing with subject material that is of interest to each pet owner such as common behavioral problems, dealing with scratches and spills, and things that sometimes go awry when you own a cat, dog, bird, or fish. This massive appeal is bound to draw a large consumer base. Many may visit the site for its content but linger to peruse your products.
Does the Pet Friendly House sound like the perfect fit for your advertising needs? Why not consider partnering with us today to be a part of Canada’s most innovative project for 2019? For more information about how we can help you maximize your marketing efforts, contact the Pet Friendly House team at [email protected]
Maximum exposure for your quality products is just an email away with the Pet Friendly House!
Click on the Following Links below To learn How We Can Help Promote Your Business Through This Unique Project.