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Many say that the housing market has gone to the dogs
Well. . .In our case it has! Professors' House is embarking on building a completely furnished pet friendly home from the ground up—interior to exterior—landscape and all.

As you know, the North American housing market has taken a significant hit in the last 24 months. With consumer spending down in almost every ancillary market, time to regroup, rethink and redesign is here.

The Pet Friendly House by Professors’ House is doing just that. We are designing a pet friendly home for the modern family, addressing the needs of dad, mom, kids, grandparents and pet-children, alike. Space, style, fixtures, furnishings and finishes that stand up to today’s modern families’ needs, expectations and wants.

The Professors’ House knows that companies such as yours are also looking for ways to reach the consumers who are ready, willing and able to invest in quality, workmanship and convenience. With the help of our partners, our home will offer all three.

We are targeting the 63% of North American families who believe that Fido, Fluffy and Gizmo are significant family members. According to the American Pet Products Manufacturers Association’s (APPMA) 2007-2008 National Pet Owners Survey, Fido, Fluffy and Gizmo are important enough to annually spend over $43 billion dollars on their care, comfort and enjoyment. Even with the current economic slump, pet owners continue to look for ways to satisfy their need to make their pets happy, healthy and comfortable.

ProfessorsHouse.com alone enjoys over 20,000 page views per day, with twenty-eight percent of our audience earning between $60,000 – $100,000 per year. And, according to our studies our pet friendly audience is ready, willing and able to invest in the style, furnishing, accessories and comforts that meet the needs of the whole family—people and pets.

What makes The Pet Friendly Home unique? An engaged audience, global media attention and upstream marketing opportunities. For example, during the design phase we will offer our audience the opportunity to vote on the design and interior finishes of our home. Subsequently, we will continue to seek audience participation regarding the furnishings and appointments, landscaping and final touches. Lastly, we will ask the audience to vote on names for our new family members. Will they be Fido, Fluffy and Gizmo? Only time will tell!

As we are actively seeking partnerships for delivery of goods and services related to the design, construction and finish of our home, we believe your company could significantly benefit from the exposure The Pet Friendly House will offer.

As a potential partner we offer you the following benefits:

• Opportunities to showcase your products and services
• A current daily web audience of over 20,000 page views
• Global social media coverage including name recognition in our social media and public relations releases
• Banner advertising on our websites, PetFriendlyHouse.com and ProfessorsHouse.com
• Signage at the job site
• Brand recognition opportunities including name, logo and product information in our collateral and related materials
• Direct access to our audience participation results, as to the items, finishes, etc., deemed most important
• A fun, upbeat opportunity to reach consumers who are ready, willing and able to invest in your goods and/or services NOW
• Assisting us to educate people about products and service that can stand up to the whole family—people and pets

We hope you are interested in joining us to meet the needs, wants and expectations of the pet friendly consumers who currently spend over $43 billion annually.

For more information about The Pet Friendly House, please visit us at PetFriendlyHouse.com, or call us at 403-554-9634.

 

“The greatness of a nation and its moral progress can be judged by the way its
animals are treated.”

Mahatma Gandhi

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contact us
  The Pet Friendly House
Tel: 403-554-9634
Email: dbeart@telus.net
 
About Pets

- According to the 2009/2010 National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 71.4 millions homes. In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008.

- For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S.

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The Project

We will be constructing an estate home that is not only pet friendly, but provides a wealth of information on designing, constructing and decorating a home. People will be able to follow the project online;  provide input on everything from choosing paint colors, design concepts and even naming of some of the pets.

 

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Get Involved
If you are a manufacture, pet professional or provide a service that is home or pet related please call us at 403-554-9634
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